Augment

aug·ment

verb \ȯg-ˈment\

To make greater, more numerous, larger, or more intense.

This commercial for Derrick Rose's newest shoe 'the adizero' features the song "I Do It" by Big Sean: an upcoming rapper. This commercial was made to not only augment Derrick Rose's fan base but Big Sean's as well. Oh and lets not forget the SHOE...